Meet ATOM, Animax’s IP-agnostic, modular, and scalable humanoid animatronic. Powered by ProtoniX, an Animax proprietary control software, ATOM is designed to meet the growing needs of experiential-based entertainment.
ATOM debuted at IAAPA Expo 2021 in a booth that I helped design! To assist Animax in the creation of this booth, which was their first ever booth at this event, I attended planning meetings with upper management, conducted previz exercises in SketchUp, compiled media assets for our display systems, helped design our golden swoosh graphic that visually described the company's history, recorded scratch tracks for our creative department, created social media posts to advertise the event, redesigned our website to match the new company branding that we launched at IAAPA, and a variety of other tasks!
After many months of dedicated planning and asset creation, we premiered our booth in November 2021 at the Orlando County Convention Center, where we were met with great praise from the industry and received the IAAPA Brass Ring Award for Best Exhibit!
